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The Chic Tale of Hermès Scarfs. The French fashion house casted Beyond 90 to launch a laundromat-inspired pop-up concept store, ‘Hermèsmatic’.
The store offered complimentary dip-dye services on the brand's silk scarves or the ability to purchase a one-of-a-kind scarf from the brand's vintage dip dye collection.
The bold pop-up store provided the perfect content for high-end publishers such as Vogue to share the Hermèsmatic story.
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